Having witnessed the beauty of Rhinos while on safari in South Africa it is hard for me to imagine how anyone could wish to endanger this magnificent species for the sake of some ridiculous myth that the Rhino horn has medicinal properties, curable benefits and indeed magical powers!

However, it is only to clear that many do believe in these unproven, unsubstantiated and illogical claims, as today we heard the devastating news that three South African rhinos were slaughtered on a game reserve in the Eastern Cape just yesterday.

With this illegal trade on the increase, it is clear that the world’s rhino population is at serious risk of becoming extinct and if our governments do not do something soon, this barbaric trade is going to wipe out the entire rhino population, but what can we do to help?

Well as individuals we are limited to how much we can do, but by supporting Rhino Charities, visiting Game Reserves, and educating those who believe in these ridiculous myths, we can all do our little bit to help conserve these stunning creatures so that our children and grandchildren are able to witness their beauty in the wild, rather than in books.

With over 450 rhinos killed in South Africa in 2011, and a shocking 54 slaughtered in the first six weeks of 2012, our rhinos are running out of time, so from animal lover to another, please do anything you can to help!