I love a good travel survey, and if the newly released study by Rural Retreats is anything to go by, then it seems Briton’s have already spent more than £10 Billion (yep, that’s BILLION) on holidays this year!
The survey found that in a desperate attempt to lift the doom and gloom of winter, one in four people have already booked their summer holiday for 2014, with the average person splashing out £1,204 for their annual trip abroad.
Of those questioned in the survey, 52 per cent said they booked a holiday in January to give themselves something to look forward to, while a further 28 per cent said they had booked up early because they had found a particularly good deal during the holiday sales.
A second batch of good news came in the form of a second survey carried out by ecommerce specialist Webloyalty, which found that more than two-thirds of people in Britain (68 per cent to be exact!) intend to take a holiday this year, and the average spend will be £2,000 per holidaymaker.
The survey went on to indicate that overseas beach holidays and city breaks are going to be more popular this year than they were in 2013, but ‘Staycations’ are set to decline slightly as Brits head off to warmer locations in search of sun, sea and sand.
Well, if our first three weeks of the year are anything to go by, it seems 2014 is going to be Africa’s year! South Africa, Tanzania, Namibia, Botswana, Mozambique, Zimbabwe and Zambia are in huge demand, and if these survey’s are anything to go by, everyone can enjoy an African adventure in 2014!