When it comes to booking your dream holiday abroad, do you turn to your local or online travel agent for advice, or do you rely on the comments made by ‘real travellers’ on TripAdvisor?
Well, a recent consumer study held by the Association of British Travel Agents, revealed that more than half of holidaymakers believe that booking with a ‘travel professional’ will save them time (and perhaps money), but that some travel agents ‘need to work harder’ to better understand their guests needs.
Giving travel advice on a destination you have never visited is no easy task, and while travel agents have an endless supply of glossy brochures and 360° online tours to show their clients, if they are not well-travelled themselves, how can they give us the detailed information that we need to turn a good holiday into an amazing trip?
Well, it seems this is where TripAdvisor comes into play…
More and more travellers are turning to Travel Encyclopaedia TripAdvisor to read up on destination reviews and hotel reviews written by other travellers who have ‘been there, done that’, but the question is, how reliable are these reviews, and should we entrust them with our holiday?
As someone who uses TripAdvisor on a daily basis, I do believe it homes a lot of useful information for travellers, but I also know that anyone can post a review on any hotel or destination, and that their motives for writing it may not be for the benefit of other travellers!
With the Advertising Standards Authority ruling that TripAdvisor must not imply that all of its reviews were from ‘real travellers’, it seems we really must read between the lines, and not be put off a hotel or destination because it has one or two negative reviews, which could have been written by a nearby rival.
Niche tour operators and travel agents who specialise in a specific region or area are more likely to have the detailed information you need to plan your perfect trip, and when combined with an ‘overview’ from TripAdvisor, you can turn your Bucket List Dreams into a holiday of a lifetime…